CARPE OMNIA

Graphic design

Project Duration

5 Days

Services Provided

Graphic Design, Logo Design


Problem

Carpe Omnia, an Irish fashion brand with a penchant for innovation and creativity, encountered a unique challenge in their branding journey. While their logo served as the cornerstone of their visual identity, embodying the brand's ethos of seizing every opportunity, they sought to infuse it with a distinct urban flair. Specifically, they desired to imbue their logo with the gritty authenticity of spray-painted graffiti, a style synonymous with the vibrant streetscapes of modern urban culture. However, achieving this effect presented a formidable obstacle; they needed to seamlessly integrate the graffiti aesthetic into their logo without compromising its integrity or legibility.

Project Duration

5 Days

Services Provided

Graphic Design, Logo Design


Problem

Carpe Omnia, an Irish fashion brand with a penchant for innovation and creativity, encountered a unique challenge in their branding journey. While their logo served as the cornerstone of their visual identity, embodying the brand's ethos of seizing every opportunity, they sought to infuse it with a distinct urban flair. Specifically, they desired to imbue their logo with the gritty authenticity of spray-painted graffiti, a style synonymous with the vibrant streetscapes of modern urban culture. However, achieving this effect presented a formidable obstacle; they needed to seamlessly integrate the graffiti aesthetic into their logo without compromising its integrity or legibility.

Project Duration

5 Days

Services Provided

Graphic Design, Logo Design


Problem

Carpe Omnia, an Irish fashion brand with a penchant for innovation and creativity, encountered a unique challenge in their branding journey. While their logo served as the cornerstone of their visual identity, embodying the brand's ethos of seizing every opportunity, they sought to infuse it with a distinct urban flair. Specifically, they desired to imbue their logo with the gritty authenticity of spray-painted graffiti, a style synonymous with the vibrant streetscapes of modern urban culture. However, achieving this effect presented a formidable obstacle; they needed to seamlessly integrate the graffiti aesthetic into their logo without compromising its integrity or legibility.

Solution

To meet Carpe Omnia's request for a graffiti-inspired logo while maintaining its integrity, we utilized advanced digital techniques to simulate authentic spray-painted effects. Every detail, from the organic irregularities to the textured nuances, was meticulously crafted to evoke the energy of street art culture. Crucially, we ensured that the logo's shape, proportions, and overall coherence remained intact throughout the process. The result was a visually captivating logo that seamlessly merged the brand's elegance with the edgy charm of urban graffiti, positioning Carpe Omnia as a dynamic and innovative force within the fashion industry